Millennials Are Feeling the Buffalove

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Google the phrase “buffalo millennials” and about 350,000 results are found. Many of these results are articles from bloggers and news outlets trying to explain the recent draw of Buffalo for millennials. Recent college graduates usually consider moving to major cities like New York, Chicago and Los Angeles after hanging up their cap and gown, but according to a New York Times article analyzing a recent American Community Survey, Buffalo’s population of 25- to 34-year-old college grads grew by 34 percent from 2000 to 2012. Not even New York, Chicago or Los Angeles claim increases as high as this.

Educated millennials are calling Buffalo, the second largest city in New York State, home for many reasons; chief among them is the availability of jobs. With Governor Cuomo’s promise of the “Buffalo Billion,” a state investment of a billion dollars over the next decade in the Buffalo and Niagara Falls region, plans are being made and implemented for new medical, technology and energy facilities. These centers will create thousands of new, specialized jobs that require educated employees, likely to be millennials. Forbes reported a 9 percent increase of millennial jobs in the Buffalo region from 2007 to 2013 and this percentage will continue to grow due to public investment and the private expenditures that will follow. Although not often considered a college town, Buffalo is home to many private and public universities that offer both employment and graduate education opportunities.

Due to Buffalo’s reputation as a city fallen on hard times, the city makes for inexpensive living, creating a haven for millennials. The Urban Homestead Program sells houses to qualified buyers for the whopping sum of $1, plus required closing costs. Even if you can’t manage to get one of these homes, buying a fixer-upper in an up-and-coming neighborhood is more than doable on a recent grad’s budget. If owning a home isn’t your ideal, rent remains reasonable in the city and nearby suburbs. Entertainment options throughout the city are often free, and if not, they don’t cost much at all. Local favorites include the Chippewa District’s bars, clubs and restaurants; ice skating, canoeing, and the Naval and Military Park at Canalside; Food Truck Tuesdays and more at Larkinville; as well as free concerts at venues throughout the city all summer long.

Buffalo residents can all feel the energy and affection that surrounds this city – what locals call “Buffalove.” The region has a long, colorful history that includes the Erie Canal, diverse immigrant populations, U.S. presidents, Frank Lloyd Wright, steel mills, Fredrick Law Olmstead, a World’s Fair and Niagara Falls. These and many other happenings have shaped Buffalo into a cultural hub with gritty, loyal citizens who will stand by their city’s past, present and future. Recently, Buffalove manifested in the Pegula family’s purchase of both the Buffalo Bills (NFL) and Sabres (NHL). This family has invested in “OneBuffalo,” a slogan representing the united community of the region; they are breathing new life into the city with HarborCenter, the downtown hockey complex, as well as other developments. OneBuffalo signifies the movement towards an even better Buffalo, a movement fueled by a renewed interest in this beautiful city by young, educated residents who can make a difference.

Many Ithaca College students and graduates are clamoring for internships and jobs in New York, Chicago or Los Angeles. These individuals may fail to realize the price of living fast-paced, demanding and expensive lives in the big city. Buffalo embodies many characteristics millennials look for when moving around after college; this city deserves the chance to show you a little Buffalove.

Photo: http://www.bnmc.org/

“Making Lemonade out of Frozen Lemons”

That’s what the City of Ithaca’s mayor, Svante Myrick, had to say about the Ithaca Tourism Bureau’s recent decision to “surrender” to sunny Key West. The Ithaca agency’s website broadcasted our area’s lack of sun and warmth, while highlighting our frozen lake and heavy snowfall.

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This move turned out to be a brilliant one, with additional coverage by NPR, BuzzFeed and The Huffington Post, among others. Our little city was also trending on Facebook due to this humorous stunt.

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Going viral is what every advertiser hopes for, and Ithaca definitely accomplished that. The clever stunt has sparked conversation on a national basis from locals, ex-locals and previous visitors. These people have all added to the positive conversation with their own experiences of “gorges” Ithaca. Although only time will tell, one would have to guess that tourism will be a fairly big business this summer.